✳ INDEPENDENT SOFTWARE ENGINEERING STUDIO

Building the
impossible
into products.

Independent Canadian studio building custom business websites, ecommerce marketplaces, AI workflows and connected applications. Complex software. Human judgment at every critical turn.

03REAL BUILD STORIES

01CONNECTED VISION

∞POSSIBILITIES

LL·PRODUCT
SYSTEMS

WORKFLOWSCONNECTED

VISION ENGINEAI ASSISTED

VERIFICATIONHUMAN REVIEW

SYSTEMS THINKING IN MOTION ◌ INDEPENDENT STUDIO · CANADA

SCROLL TO INVESTIGATE

IDEAS → ARCHITECTURE → EXECUTION✦MARKETPLACES / AI SYSTEMS / WORKFLOWS✦ENGINEERED TO WORK, NOT JUST IMPRESS✦IDEAS → ARCHITECTURE → EXECUTION

01 / THE WORKPROJECT FILES — SELECTED

Proof over
promises.

Not concept decks. Actual software problems, real product complexity, and the decisions behind the systems.

MULTI-SELLER COMMERCE · LIVE PRODUCT

RubyCollect✧

A collecting marketplace engineered around the workflows generic marketplaces overlook.

Cards, auctions, offers, trades, payments, protected orders, collection management, seller tools and AI-assisted recognition: developed as one connected product rather than a collection of disconnected pages.

Trading-card marketplaceStripe ConnectAuctions & offersShipping & tax logicAI market researchAndroid app · testing

WEB PLATFORMANDROID APP · CLOSED TESTING

Visit website Read the detailed case study

RUBYCOLLECT.CA / PUBLIC HOMEPAGE VERIFIED SITE CAPTURE

Screenshot of the live RubyCollect trading-card marketplace homepage

Open actual website

REAL WEBSITE SCREENSHOT · NOV 2026 RUBYCOLLECT.CA

UNDER THE HOOD

Inspect the system.

Click each stage to see what happens behind the interface.

STAGE / 01

Recognize

Identify trading cards from images, extract available details and flag uncertain matches.

WORKFLOW.LOGICILLUSTRATIVE PSEUDOCODE

01// trading card → structured record02identify(image).then(validateMetadata)03compareMarketEvidence(cardId)04requireHumanReview(uncertainMatches)05routeOrderToSellerFulfillment()

02 / THE DIFFERENCEHOW I BUILD

THE BUILDER BEHIND THE SYSTEM

AI writes code.
Judgment builds
the product.

I started RubyCollect without a software-engineering background. In roughly three weeks of evenings, I built a trading-card marketplace while learning the tools and solving problems as they appeared.

The breakthrough wasn't accepting everything AI produced. It was learning to question it: reproduce bugs, identify faulty assumptions, rewrite requirements, compare real source data and test the correction.

This portfolio is a fourth build of its own: a custom interactive experience designed to show the work rather than simply list it.

“The model can propose the answer. The responsibility to make it work stays with me.”

THE DEBUGGING MINDSETSELECT A REAL FAILURE MODE

01 / ISSUE FOUND

AI returned the wrong card

I changed the search and verification workflow to compare set, year, number and card image rather than blindly trusting one generated guess.

02 / ISSUE FOUND

Shipping prices did not match checkout

I traced seller options, live carrier quotes and product-feed data, then iterated on destination logic and delivery claims.

03 / ISSUE FOUND

Payment flows needed real safeguards

I tested Stripe webhooks, transfer/refund logic, order-state transitions and duplicate-event protection in sandbox environments.

Examples from RubyCollect. Choose another case study above to inspect its own technical challenges.

03 / CAPABILITIESDESIGNED FOR COMPLEXITY

Ambitious idea?
Bring the hard parts.

My work lives where product experience meets integrations, automation and real-world rules.

Product thinking

Map the user journey, define the real workflow, and make complicated software feel obvious.

BUILT WITH INTENT

AI orchestration

Use models to accelerate development, then challenge outputs with evidence, explicit specifications and iteration.

BUILT WITH INTENT

Connected systems

Integrate payments, permissions, automation, databases, search and third-party APIs into one coherent product.

BUILT WITH INTENT

Quality ownership

Find broken edge cases, correct assumptions, test boundaries and make the experience usable on a phone.

BUILT WITH INTENT

04 / EXECUTION MODELFROM CONCEPT TO PRODUCT

A faster way
to build seriously.

AI-accelerated execution doesn't replace thinking. It makes good decisions reach working software sooner.

Decode the problem

Requirements, users, constraints, integrations, and the smallest honest version worth shipping.

Architect the workflow

Data models, protected actions, role-based journeys, error paths and API contracts.

Build with AI velocity

Rapid implementation, focused prompts, systematic integration and practical prototypes.

Challenge every assumption

Inspect model mistakes, repair broken logic, reproduce edge cases and test against expected outcomes.

Deliver and iterate

Clear handoff, measured scope, improvements, support and accountability for what actually works.

05 / ENGAGEMENTSTRANSPARENT STARTING POINTS / CAD

SERVICES & INVESTMENT

Built around the problem.
Priced around the scope.

Every engagement starts with clear expectations. These are starting prices for defined scopes, not one-size-fits-all packages. Final pricing depends on features, integrations, risk and delivery requirements.

01 / SERVICE

Business websites

Portfolio, studio, contractor and service business websites.

STARTING AT · CAD$2,500

Custom design & responsive pages
Lead forms and SEO foundations
Launch and handoff

Free fit call · planning included

02 / SERVICE

Ecommerce stores

Single-merchant online storefronts and product catalogues.

STARTING AT · CAD$7,000

Product catalogue and checkout
Orders, inventory and shipping logic
Payment provider testing

Discovery generally $500–$1,500

03 / SERVICE

Automation & internal tools

Operational dashboards, approvals and workflow automation.

STARTING AT · CAD$5,000

Process mapping and data flows
Roles, integrations and reporting
Testing and staff handoff

Discovery generally $500–$1,000

04 / SERVICE

Custom business apps

Specialized applications for teams, members and customers.

STARTING AT · CAD$12,000

Secure accounts and databases
Business workflows and permissions
Admin views and testing

Discovery generally $1,000–$2,500

05 / SERVICE

Mobile apps

Mobile products for Android and iOS, scoped by platform.

STARTING AT · CAD$15,000

Mobile UX and app workflows
Backend / API integration
Device and submission support

Discovery generally $1,250–$3,000

06 / SERVICE

API & computer vision

Scanning, integrations and structured developer APIs.

STARTING AT · CAD$8,000

API contract and authentication
Validation and error handling
Documentation and integration tests

Discovery generally $1,000–$2,500

07 / SERVICE

AI & SaaS platforms

Subscription products and advanced AI-assisted workflows.

STARTING AT · CAD$25,000

Application and data architecture
Accounts, billing and AI workflows
Review controls, testing and handoff

Discovery generally $1,500–$4,000

08 / SERVICE

Complex marketplaces

Multi-seller systems with transactions and layered operations.

STARTING AT · CAD$35,000

Buyer, seller and admin flows
Payments and fulfillment logic
Risk, verification and QA

Discovery generally $2,500–$5,000

STEP ZERO / DISCOVERY & PLANNING

Know what you're building before you build it.

Start with a free 20–30 minute fit conversation. For complex software, a separately scoped paid discovery produces a requirements document, key user journeys, architecture outline, priorities, risks, milestones and a proposal-ready project plan. You keep the deliverables even if you choose another developer.

OPTIONAL DISCOVERY CREDITUp to 100%

Discovery fees can be credited toward the agreed development price when the project is signed within 45 days, subject to written engagement terms.

Indicative CAD starting prices before applicable taxes. Hosting, transaction fees, third-party API/model charges, app-store accounts, maintenance, and unscoped extras are quoted separately. App-store approval, AI accuracy and regulatory compliance cannot be guaranteed.

YOUR NEXT PRODUCT STARTS HERE

Let's build something
they didn't see coming.

Marketplaces, ambitious MVPs, AI workflows and specialized business software. Show me the problem worth solving.

LL / LABS
EST. 2026

Building theimpossibleinto products.

Proof overpromises.

RubyCollect✧

Inspect the system.

Recognize

AI writes code.Judgment buildsthe product.

AI returned the wrong card

Shipping prices did not match checkout

Payment flows needed real safeguards

Ambitious idea?Bring the hard parts.

Product thinking

AI orchestration

Connected systems

Quality ownership

A faster wayto build seriously.

Decode the problem

Architect the workflow

Build with AI velocity

Challenge every assumption

Deliver and iterate

Built around the problem.Priced around the scope.

Business websites

Ecommerce stores

Automation & internal tools

Custom business apps

Mobile apps

API & computer vision

AI & SaaS platforms

Complex marketplaces

Know what you're building before you build it.

Let's build somethingthey didn't see coming.

Building the
impossible
into products.

Proof over
promises.

AI writes code.
Judgment builds
the product.

Ambitious idea?
Bring the hard parts.

A faster way
to build seriously.

Built around the problem.
Priced around the scope.

Let's build something
they didn't see coming.